Your New Year’s communications resolutions
Ragan compiled some of the most profound New Year’s resolutions from members of our comms community. New Year’s resolutions are something of a paradox. While the intent is to put a name to a commitment...
View ArticleHow to adapt FEMA’s 8-Step Crisis Model for your organization
When to use it and why. Public affairs professionals often deal with high-stakes comms. Public information officers are often responsible for sharing heavy information related to school shootings,...
View ArticleWays communicators can get more resources for their ever-expanding roles
How embedding yourself in the business and being a strategic advisor may help you get the resources you need. Adam Kiefaber is an experienced communicator, who has led PR teams for Fortune 500...
View ArticleHow Neutrogena revisited an iconic moment and made a nostalgic splash
The skincare company’s campaign invited influencers to recreate Jennifer Garner’s memorable commercial. Washing one’s face doesn’t bring much joy. It’s one of the many mundane tasks you tick off the...
View Article3 case studies to inspire your PR efforts
Steal these ideas. What are the big projects you’re tackling this year? A new podcast? Launching a new publication? Maybe even a big, gnarly rebrand? Whatever your big rock to break in 2024, you’ll...
View ArticleThe role of client voice in op-eds
It can make or break an op-ed and where it’s placed. Dustin Siggins is founder of Proven Media Solutions. I recently made a rookie mistake. We were asked to edit and place an op-ed. I assigned team...
View ArticleHow Chevrolet amplified electric vehicle messaging among Black college students
The “Discover the Unexpected” campaign used internships at historic Black newspapers as a draw. Chevrolet wanted to win over the car buyers of tomorrow and educate people about electric cars today....
View ArticleBy the numbers: Trust in professionals continues to fall, causing big...
Trust is down across the board. What it means for the field of PR. Americans’ faith in a variety of professions key to daily life continue to fall, according to Gallup’s 2023 Honesty and Ethics survey....
View ArticleShaping public relations strategies in the country of Georgia
How to penetrate this Eastern European market. Alina Morozova is chief account manager at ITCOMMS, an international PR agency. The country of Georgia is well-known for its hospitality and friendly...
View ArticleEliminating noise increases PR outcomes. Here’s how to do it.
It’s not too far into the new year to cut the noise and get realigned with the core outcomes your clients want to see this year. Sarah Mawji is CEO and founder of Final Edit Media and PR (soon to be...
View ArticleSuper Bowl LVIII will take place in Allegiant Stadium. Here’s how it got its...
What the naming deal can teach us. This story was originally published Nov. 28, 2022. The stadium naming rights deal between Allegiant and the Las Vegas Raiders was the largest ever in the NFL as of...
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The best and worst PR moments from Super Bowl LVIII
The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning. The Kansas City Chiefs seized a dramatic overtime win...
View ArticleWhy more CEOs keep getting called to testify before Congress – and the role...
Insight on the prep process for these high-stakes hearings. “They’re here. You’re on national television. Would you like now to apologize to the victims who have been harmed by your products?”...
View ArticleWhy Wikipedia can be a PR problem for political campaigns
Election season is Wikipedia season as voters pay close attention to candidate pages. Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book, Wikipedia & Crisis...
View ArticleEnron whistleblower Sherron Watkins on what communicators should know in wake...
The apparent death by suicide of Boeing whistleblower John Barnett is a reminder of the difficulties these people face . But communicators can help. The death of John Barnett, the Boeing employee who...
View ArticleHow university communicators are preparing for a heated election season
Lessons from the University of Illinois Chicago’s Student Affairs department in training, expression and beyond There is hardly a university in the world that hasn’t hosted political activity on...
View ArticleGoogle has changed its core algorithm again. Here’s what you need to know.
The new update is designed to combat low-quality content. Google has opened a new line of attack in its never-ending war against low-quality content and spammers. On March 5, Google announced its...
View ArticleThe case for elevating CCOs to CEO roles
Businesses need leaders who communicate effectively, fiercely defend their reputation, and successfully navigate stakeholder relationships. In other words, it needs more CCOs stepping up to the CEO...
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By the Numbers: The slang Gen Alpha uses, no cap
Get to know the language of this up-and-coming generation so you can use it (or not) wisely. I promise that headline was the last ironic use of Gen Alpha slang you’ll hear from this elder Millennial....
View Article3 rules to crush PR partnership announcements
Working together is better — but comes with challenges. David Murphy is account supervisor at Method Communications. Executive thought leadership, speaking and award submissions, and pitching...
View ArticleValues, misinformation and the year of elections: Insight from Ragan’s Social...
It all begins with knowing what you stand for. 2024 is a year of big elections, both in the United States and around the world (keep your eye on India, which starts voting soon). And this presents...
View ArticleReport: These are the most important skills for communicators today
Findings from Ragan’s Communications Benchmark 2024. To succeed in this industry, you need a mix of right-brained creativity, left-brained data analysis and good old-fashioned people skills. That’s...
View ArticleFrom the Museum of Public Relations: Inez Kaiser was a Black PR pioneer and...
A glimpse into PR’s past. This artifact is shared in partnership with the Museum of Public Relations. In 1968, the rebranding of a book called “Southern Cookery” turned a flop into a success and a...
View ArticleWhy Stagwell is going all in on sports at Cannes
Sport Beach is returning for its second year. At many professional conferences and events, the main activities are talking, drinking or watching other people do those things. These are fine,...
View ArticleBy the Numbers: What PR pros should know about small businesses
Small business is big business in the United States. Companies with fewer than 500 employees make up 99.9% of all businesses in the United States, according to the U.S. Chamber of Commerce. They employ...
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